Count Dracula-Try These Three Helpful Small Business Marketing Tips

Ever watch Sesame Street?

Of course you have. It is probably the most famous and long running television shows for children. And although many small business marketing owners may dismiss this show as something light and comfortable for children, do not make this blunder because there are a ton of small business marketing lesson going on in each show.

Take Count Dracula for example.

Remember this character?

He is the man with the sharp nose which teaches kids how to count. And have you ever seen the way Count Dracula enters the room jumping around, like he is walking on his feet? And that voice. Who can forget Count Dracula's voice?

So anyways, I got to thinking of all of the ways you can use Count Dracula to give Your small business marketing a lift. And when you say that is ridiculous, read this short article and see for yourself.

3 Small Business Marketing Tips By Count Dracula:

1. Productive marketing is about your numbers.

Count Dracula's specialty was teaching children the way to count. He did this by counting on his fingers, and also by counting items.

Small business marketing is all about counting numbers too. That's all it comes down to your numbers. Would Count Dracula add up the money you have made from your previous strategy, or not? Did you add a hefty number of new customers to your business, or not?

Therefore ensure you track your marketing so you know your numbers.

2. Include a big identity to your marketing.

The great point about Count Dracula, and all the other characters on Sesame Street, is that they are unforgettable. It is done deliberately. For two causes: First of all, the producers of Sesame Street need to give children a reason to watch each show. And having good (and remarkable) characters can do this. And 2nd, strong characters help children remember the lesson being shown. And that's the #1 goal of Sesame Street.

Same goes for introducing a great (and fun) identity to your marketing. This makes your marketing unforgettable. And it allows you to get your message across.

3. Be somebody.

Notice the way Count Dracula is someone. He stands for something. He is the man who helps children learn to count. And as we were just saying in the last tip, for this reason he's unforgettable.

What do you stand for?

Who are you?

When I questioned three of your clients to reply to those questions, what would they tell me? Make sure nobody says, "Wow he is the guy who sells me garden materials (or anything you do)" as this makes you a common commodity. And that's not the place you wish to be.

And so there you have it.

Three small business marketing tips by Count Dracula.

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